It is becoming more and more evident that Social Media is essential on the marketing strategy of a business. Why is this? You can get results quick, easy and at low or no cost at all.
Every business should have a presence in social media, being the main channels Twitter, Facebook, YouTube, Linkedin and of course Google’s new social product,the promising Google Plus. However, depending on the industry, you should also make sure you establish a strong presence in forums, groups or social networks specialized in your niche, e.g. A business where the main users are software developers should actively participate in Github – A web based hosted service for software development projects that also provides social networking functionality such as feeds and followers.
What else can you do to spread the word about your company through current social media tools? Make the world become aware of your brand by sharing links on social media news sites such as Digg, Reddit, Stumbleupon or Hacker News.
The following infographic reflects the benefits of “tweeting”, “digging”, “stumbleuponing” and so on with your content in order to get it to the top of the search engines, e.g. Google, and therefore increase number of visitors to your website. The result? A boost in your sales, which at the end of the day should be the goal 🙂