A unique city surrounded by technology

Not in a million years I would have thought that I would end up reading technology articles, researching for websites and forums that talk about software development and technology and even discussing these subjects in my spare time. This is what living in San Francisco for 3 years, experience the work environment in Silicon Valley and finally move into working for a Startup company does to you 🙂

It is curious that it was not until I stopped going to Sunnyvale (which is supposed to be in the heart of Silicon Valley), that I realized I was surrounded by people who are either writing code anywhere they can find a WIFI connection, taking part on a business venture or attending a conference for app developers in the Moscone Center. Was I blind? No, just busy commuting to the heart of technology or what once was the heart. Bye bye Dot-com-bubble, hello Mobile world of possibilities.

If you want to be where it all begins, where successful companies such as Twitter or Zinga are born and brought up to success, without a doubt I would try San Francisco. It might be true that San Fran no longer has the main Financial District in the US or that the main port that once made the city well connected with the rest of the world is now in Oakland, but certainly, it still attracts entrepreneurs and bright minds to build the next idea that will turn around the world as we know it. You will find that brilliant minds are welcome, and  a huge contrast on the streets between technology experts and the ‘home of the homeless’ . Everyone is welcome here, be open minded and be a geek and you have a place in the unique city of San Francisco…

If you are really seriously thinking of bringing your startup to life in this city you will also be pleased to learn  that some lucky tech start-ups have just been granted a tax break from the Board of Supervisors that could save SF-based Internet companies millions. Of course, this is San Francisco, so if you are not among those that receive the tax break and you are not happy about it ,I found a website where apparently you can vote to give your opinnion https://www.votizen.com/issues/sfstartups/

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Dear SMS: I still believe in you

This is officially my first blog post! (well, at least a blog called Teresa and dedicated to Teresa’s thoughts)

SMS will take a very important part of my posts and there is a good explanation for that. I have spent 5 years of my life working in the text messaging industry and with my current professional interests in Community Management, I spend most of my time reading about SMS in some form or another – news, articles, blogs, forums, Q&A’s…

Lately, I keep hearing that SMS is becoming old-fashioned and that mobile applications are overtaking some of the areas in which text messaging used to be the main communication channel.However, if that was the case, why are there signs everywhere that lead me to think the opposite?

Many companies stick to text messaging and new ones are adopting it. Companies as successful as McDonalds and Gap have launched text message marketing campaigns in the last few years and they are major established brands, that are not going anywhere and have the resources to use the best technology.

Leaving aside the main functionality of SMS for person to person interaction that we all use to tell our partners how late we are for dinner, and focusing on the Application to Business SMS interaction, there are still a lot of things that can be achieved with this technology. Text messaging is not only used  for  marketing but to communicate key information events such as time-critical alerts, banking, updates, reminders, mobile campaigns… When this kind of transactions are performed via SMS, there are a number of advantages that can’t be beat by any other new way of communication or technology, not even mobile apps.

What are some of the main advantages that make Application to Person (A2P) SMS communication unique and that will allow it to stay with us for quite a few years?

-Messaging performance and cost – it is reliable and cheap.
-Instant communication and interaction between a service provider and a client. Text messaging can go both directions : Business to Person and Person to Business.
-Companies also benefit of mobile receipts which allow you to get acknowledgement for your SMS. This is highly popular and successful in the financial-services industry as it provides you with the status of your message ,meaning greater certainty that your message will be delivered or that you will know if it wasn’t!
-You can reach users globally and by using solutions like Virtual numbers for incoming messages, users will even be able to reply from almost anywhere in the world.
-Think of how many people nowadays carry a phone and it is the first thing they check when they wake up and the last one before they go to sleep.
-Don’t forget that many people in different countries still do not have smart phones and also in some countries phones are more prevalent than the PC and internet, so there is an ubiquity to SMS reach.

Summarizing, yes I believe in the future of SMS and that is why it made it to my first post 🙂